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Ashly Amps at Home in High Fashion’s New Ted Baker SoHo Location


Ted Baker is an upscale clothier headquartered in London with stores throughout the world. It recently opened a new location in the fashionable SoHo district of lower Manhattan in New York City. The location is unique because Ted Baker teamed up with Pop International Galleries so that the store would serve double duty: part traditional retail store and part cutting-edge art gallery. Ted Baker also hired Essential Communications, a New Jersey-based A/V integration firm that specializes in upscale hospitality and restaurants for which sound quality and the sound system’s visual aesthetic must support a sophisticated brand image. Based on Ashly Audio’s unparalleled support and reliability, Essential Communications installed an Ashly nX4004 four-channel amplifier and an Ashly KLR-2000 amplifier.

“Ted Baker stores have a cool, retro feel, and high-quality audio is a priority for them,” explained David Schwartz, principal at Essential Communications. “We turn to Ashly amps in situations like this because the audio quality meets Ted Baker’s expectations and the gear is rock solid. We’ve been installing Ashly amps all over the country, and we’ve had zero problems with them. They work out of the box and keep working long after we’ve turned things over to the client. When we’re designing a system and characteristically trying to fit a square peg in a round hole, the tech support at Ashly always has a solution. They know us by name, and I know them by their names. Ashly is a great size: big enough to deal in volume and yet small enough to really know people personally. In a nutshell, Ashly is competent but humble – they’re doing everything right.”

One four-channel Ashly nX4004 four-channel multi-mode amplifier delivers 400W per channel to distributed Community v2-6t loudspeakers. In addition, a two-channel Ashly KLR-2000 delivers 1,000W per channel to a pair of Electro-Voice® EVid12.1W subwoofers. Schwartz utilized a Rane HAL 1 digital processor for the heart of the system. “The system sounds fantastic,” he said. “Everyone’s pleased. And as a bonus, Ashly’s new makeover has given their amps a cool, modern look. They look great in the rack, which is important to us. The whole package sends the same message: this is quality gear for a quality store!”


Ashly Audio Inc. is recognized as a world leader in the design and manufacturing of high quality & high performance signal processing equipment and power amplification for use in the commercial sound contracting and professional audio markets. The 42 year-old company is headquartered in Webster, New York U.S.A.

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