Fast-growing video conferencing manufacturer, Boom Collaboration, has struck a new supply deal with AV and workplace solutions distributor, Anders + Kern, to create a stronger foothold across the UK market.
The new distribution deal is being hailed as a major catalyst for growth for both parties – providing Boom with new market opportunities and London-based Anders + Kern with access to high quality, high value conferencing innovations, from plug-and-play devices to integrated full room systems.
Boom was born in 2020 by founders Fredrik Hörnkvist and Holli Hulett, in a bid to disrupt the sector and stand out from the crowd. The ambitious California-based business has quickly developed an extensive conferencing portfolio and operates globally in over 30 countries, backed by a major European distribution centre in Sweden.
Competitive Bundles
The new partnership is being hailed as a ‘natural fit’ for Boom by Hörnkvist who explained: “Anders + Kern is a very well respected AV and workplace solutions distributor across a key sales region. They offer us the perfect platform to penetrate deeper into a growing UK market.”
Hulett added: “We see Anders + Kern providing us with the reach, support and skills to quickly make an instant impact and help its resellers capture greater levels of business. It’s a win-win for all parties.”
Anders + Kern was established in 1989 and operates nationwide, headed by Managing Director, Barrie Meehan. It specialises in audio-visual solutions, desk and room booking systems, displays, workspace software and sensor technology.
Meehan pointed out: “We were looking for a partner to provide competitive bundles, stand out from the crowd and make deployments as simple as possible. Boom ticks every box and will be backed by high levels of support by us.
“Conferencing is becoming a bigger part of our business, especially around Bring Your Own Meeting systems where Boom already shines. Hybrid work is now firmly embedded as an integral part of modern working cultures and Boom can help us gain a bigger slice of the action.”
He added: “Boom products are not limited but designed to expand together in multiple ways across many different room types. They combine high quality with exceptional value which fill a natural gap in our wider portfolio. They will open new sales doors for our customers, from cameras to audio and innovative connectivity such as their ARC and ZYGO hubs.
“Boom complements our existing portfolio and we are very confident the new partnership will be a resounding success particularly as their stylish high performance collaboration products are tailored for today’s flexible working trends. Once our customers realise just how great Boom is, things will snowball from there. We are all looking forward to working together and propelling a new brand into Anders + Kern with vigour and determination.”
Ends
About Boom
Boom Collaboration is a global designer and manufacturer of video conferencing and collaboration hardware, empowering teams to meet, share, and communicate effortlessly. Headquartered in California, Boom delivers a complete portfolio of all-in-one videobars, cameras, audio solutions, and connectivity hubs built on the principle of better meetings, simply.
Founded in 2020, Boom has rapidly expanded its presence across North America, Europe, and Latin America, partnering with leading distributors and resellers to deliver user-friendly, platform-agnostic solutions for every meeting space — from huddle rooms to large conference environments. boom.co
Contact
PR Manager, Chris Widocks
+44 7931 526294
Boom
888-534-2666
