BACKNANG, Germany, 1 July 2025 – d&b audiotechnik is pleased to announce Jocelyne Bückner as new Vice President of Marketing, starting from July 1st. In her new role, Bückner will lead the company’s global marketing strategy, driving brand growth and market expansion. She will focus on developing and executing a comprehensive marketing roadmap, ensuring alignment across all territories and supporting d&b’s continued growth and innovation.
Bückner brings extensive experience in all facets of marketing, including brand management, PR, digital, performance, and product marketing. Having worked at d&b audiotechnik from 2016 to 2023, she has a deep understanding of the company’s culture, values, and spirit. Bückner is highly experienced in leadership roles and has successfully mentored and developed teams in the past. Most recently, she led Holoplot’s global marketing team.
“There’s a renewed energy and sense of direction at d&b that really resonates with me. Rejoining now feels like a natural step toward making a meaningful impact. Innovation and a people-first mindset go hand in hand at d&b and that gets me excited to be part of what’s ahead. I’m looking forward to work with the team to make marketing a true engine for growth, trust, and long-term brand equity,” says Jocelyne Bückner, Vice President Marketing, d&b audiotechnik.
“We are delighted to welcome Jocelyne back to d&b. Her drive and energy as well as her vision of how to develop d&b audiotechnik’s marketing strategy and roadmap further combined with her profound track record in execution makes her the perfect fit for this new role. She will play a pivotal role in strengthening our global and regional marketing efforts,” states Jaakko Kaivonen, Chief Revenue Officer, d&b audiotechnik.
About d&b group
The d&b group provides professional audio technology and AVLM solutions to create memorable, multisensorial experiences. d&b audiotechnik, the manufacturing side of the firm, is internationally regarded as a leading company for sound reinforcement systems in installed and mobile applications, with a reputation for quality of construction, standard of service, system integration principles, and pioneering technological development. d&b solutions, the service-focused business entity, offers complete and flexible audio, video, lighting and xR expertise, covering system planning, installation, maintenance and managed services.
Founded in Germany in 1981, d&b headquarters are located in Backnang, near Stuttgart. With offices in major cities around the world, the global d&b team numbers more than 1000 professionals.
