DMF Lighting Names Marcus Lovely Senior Sales Manager, NY Metro
Luxury Technology Sales Veteran Brings 12+ Years of Design-Driven Integration Expertise to New Role
CARSON, Calif. — Oct. 20, 2026 — DMF, the leader in modular lighting in the technology integration channel, today announced the appointment of Marcus Lovely as Senior Sales Manager, NY Metro. Lovely will drive sales growth for DMF across the New York City metropolitan area and the broader Northeast market.
In his new role, Lovely will partner with integrators, lighting designers, architects, and builders throughout the region to champion intentional lighting. He will work hands-on with DMF dealers on luxury residential projects from specification through commissioning, while serving as an evangelist for DMF’s modular platform and its precise color rendering, smooth, flicker-free dimming, and flexibility to adapt as a client’s design vision evolves.
Lovely joins DMF after more than 12 years at Unlimited Integration, a multi-city luxury technology firm headquartered in Houston, where he most recently served as Vice President of Sales. He led sales strategy across ultra-high-end residential markets and oversaw complex, design-driven integrations spanning architectural lighting, lighting control, pro audio, and infrastructure design from concept through execution. He previously served as the company’s Chief Technology Officer, giving him the technical depth to support dealers on demanding projects.
Under Lovely’s leadership, Unlimited Integration earned elite dealer status from leading high-end lighting and control manufacturers every year since 2018 and was featured in national marketing and internal training content for its expertise in client experience and system design. Lovely is also co-founder of DUO Coffee & Pilates, a Houston wellness and hospitality brand he launched with his wife in 2021, whose studio concept integrates high-end audio, lighting and experience design.
“Marcus brings a rare combination of deep technical expertise and long-standing relationships across the luxury integration channel,” said Bryan Biga, Vice President of Residential Sales at DMF Lighting. “His track record with the industry’s leading lighting and control brands speaks for itself, and we’re confident his reputation in the New York and Northeast market will translate into real momentum for our dealer partners.”
“I’m excited to join DMF at such a pivotal time for the brand,” said Lovely. “DMF’s design-forward approach and reputation for quality and dealer support align closely with how I’ve always approached partnerships with integrators and designers. I’m looking forward to bringing that to the New York metro market.”
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About DMF, Inc.
DMF brings a refined, design-forward approach to illumination, pairing industry-leading technology with uncompromising performance, quality, and flexibility. Our in-house research and development team engineers modular lighting systems that deliver exceptional aesthetics and easily adapt to evolving project needs and future redesigns.
DMF Artafex fixtures are crafted to produce precise color rendering, smooth, flicker-free dimming, and outstanding energy efficiency. The result is lighting that enhances the character of a space, elevating how it looks, feels, and functions. At DMF, we understand that light is more than illumination; light is an essential element of design that shapes beauty, defines purpose, and creates spaces meant to be enjoyed.
Learn more at www.dmfluxury.com.
