Simplicity, Versatility, and Scalability Give Teams Freedom to Design Their Own Workflows
Amsterdam – 7 September 2026 – GB Labs, the leader in intelligent and scalable shared storage solutions, will unveil Core.ONE at IBC2026 on Stand 1.D24. Designed to give media teams the freedom to work the way they want, Core.ONE brings storage, protection, and access together in a single platform, regardless of where storage lives, the size of their operation, or the complexity of the workflow. GB Labs is also introducing Kora at the show; a conversational assistant built into Core.ONE.
Core.ONE is built around a simple premise: storage shouldn’t dictate how a team works. The platform accommodates on-premises, cloud and hybrid storage environments, allowing multiple systems, sites and storage types to function as a single, straightforward platform. The result is a storage environment that adapts to the needs of the team, rather than forcing teams to adapt their workflows to the underlying infrastructure.
That flexibility extends from scale to deployment. Core.ONE works equally well for a small media team or a large enterprise operation, with the ability to scale at their own pace as requirements grow. It can also support teams working from a single site or distributed across multiple locations.
Kora, the AI conversational assistant built into Core.ONE, removes the need to navigate complex menus or rely on IT or a storage specialist to answer routine questions. Users can simply ask Kora a question, in any language, and receive an answer grounded in the system’s actual, live status. For example, users can ask about a clip’s codec, the health of a RAID array, or whether last night’s replication completed successfully. Kora turns a time-consuming storage management task into a simple conversation, providing immediate answers without requiring specialist knowledge.
Behind the scenes, Core.ONE handles performance and protection. Read and write traffic are managed simultaneously allowing a large ingest, an active edit, and an overnight backup to run together without slowing down any function. Storage can scale alongside the organization, while archive and disaster recovery capabilities can be sized according to actual requirements. The platform is also fully compatible with the editing tools and MAM systems that media teams already rely on, allowing them to easily integrate Core.ONE.
Core.ONE serves as the foundation of every GB Labs system. Customers can choose the hardware configuration that best suits their requirements, from junior enterprise FastNAS and high-performance UltraNAS to backup/archive storage with EchoNAS and cloud storage through NebulaNAS. This gives organisations a clear path to scale their storage as their needs evolve, without teams redesigning the way they work.
Existing customers are encouraged to confer with GB Labs to understand the potential Core.ONE will have on the systems they already have in place and how they can take advantage of its capabilities.
Dominic Harland, GB Labs CEO, said, “With Core.ONE, GB Labs is taking a different approach to storage. Rather than asking media organizations to choose between on-premises, cloud or hybrid workflows, or between simplicity and capability, Core.ONE makes them all function as a single, simple system, so teams spend less time managing infrastructure and more time creating.”
Core.ONE is designed for the people who manage media storage every day, from production teams and DITs to IT administrators, and the managed service providers that oversee storage across multiple sites.
Core.ONE will be unveiled at IBC2026. Visit GB Labs at Stand 1.D24 to see the platform in action.
