Florence, Italy, August 2013 —
Powersoft is proud to announce that it has reached the milestone of 600 million watts of audio power spread out around the world. This impressive figure has been 15 years in the making, in which time Powersoft has strived to supply the pro audio industry with power amplifiers of the highest quality and efficiency.
“We recently had a count up and realized that we were getting close to the 600 million watts mark “
explains Luca Giorgi, Powersoft’s Audio BU Director.
“Nearly 600 million, but not quite. We were still missing about 3 million watts and it became our goal to achieve this target before the end of August”
“To help reach this landmark figure, we needed to come up with an effective promotion,”
added Francesco Fanicchi, Powersoft’s Marketing and Communication Manager,
“so we created the ‘600millionreasons’ campaign. Announcing the promotion through all of our communication channels, we invited visitors to register on a dedicated website and to join our cause.”A
The 600millionreasons campaign has proven to be a success beyond expectations. Powersoft has reached the goal after just three weeks, selling several hundred of its powerful K10 and K20 amplifiers in a matter of days.A This result confirms the value and acceptance of Powersoft amplifiers and of switching mode technology in a market that can often be skeptical.
While the idea of 600 million watts can conjures up images of pollution and of huge energy bills, in truth what needs to be evaluated is the other side of the coin: how much energy has been saved?
If done well, switching mode technology for power amplification is intrinsically efficient and Powersoft has always paid a great deal attention to maximizing these characteristics and designing products that minimize energy consumption.
“If we compare our top level touring amplifiers with those of our competitors using more traditional technology,
” adds Giorgi, “
the benefits quickly add up.
”
To put this into a practical example: Imagine two systems running 600 megawatts of audio power, at full power, for one hour. The first system is comprised of Powersoft PWM, switch mode amplifiers, the second with traditional linear amplifiers. With around 85% to 90% efficiency, the power required to run the Powersoft amps would produce somewhere in the region of
24 tonnes
(or megagrams) of carbon dioxide emissions less than the linear amps. This means that on average K20 Powersoft amplifier can save about half kilograms per hour of CO
2
A (1/4 of full output power at 4 ohm).
The importance of the ecology-efficient technologies is becoming ever more relevant in the world that we live in. Integrating these technologies into products has always been part of the underlying philosophy at Powersoft—both to save customers money and as a contribution to preserving the environment.
Even though the original target has been reached, the 600millionreasons campaign will continue as planned until the end of August.
For more information, sign up on the portal
About Powersoft:
Powersoft is a well-established company serving the professional audio market for the past 18 years. The company designs and produces lightweight, high power, energy efficient, single rack space amplifiers and amplifiers modules. With Headquarters in Florence (Italy) and offices in Ventura, CA (USA), Powersoft associates the experience and precision of its production department with exceptional components to deliver products with perfect audio performance and high reliability. Its state-of-the-art amplifiers can be found in an array of markets, ranging from stadiums, sporting arenas, theme parks, performance venues and airports to places of worship, convention centers and clubs, and are used by the world’s leading tour sound companies.
For more information, visit the Powersoft web site @
