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Case Study: Grupo PSA, Jalisco

At Grupo PSA, solutions from Bose Professional, Epson, Extron, Logitech, Lutron, and Shure create a workspace that is ideal for a hybrid workforce

Headquartered in Jalisco, Mexico, Grupo PSA has been dedicated to the cultivation, production and distribution of high-quality blue agave products for more than five generations.

Grupo PSA built its new corporate offices in the luxurious city of Zapopan situated in the Guadalajaran metropolitan area. The new space is ideal to host clients and facilitate employees’ transportation for those regularly traveling in and out of the country.

The new meeting space was designed with a fully integrated communication system to interact fluidly and seamlessly in meetings with global clients, suppliers, and collaborators in real time.

Grupo PSA entrusted the project to Estudio Ala Arquitectos, the architecture bureau in charge of the space design; and Tomcat, the AV technology integration company that developed the audiovisual solution with intuitive control and integrated collaboration tools.

The Tomcat team made audio the primary focus of the project and chose Bose Professional DesignMax loudspeakers. The black in-ceiling loudspeakers are virtually imperceptible, blending with the dark color of the walls and high ceiling. The audio solution was completed utilizing the Bose Professional PowerShare PS602 amplifier to power the loudspeakers, while the Bose Professional ControlSpace EX-440C digital processor controls the audio signal.

Tomcat then added a Shure beamforming ceiling microphone, Epson laser projector and 100-inch Screen Innovations screen, and Logitech PTZ conference camera that sits superimposed on a totem that accentuates the design style of the room. The Extron room control uses a touchscreen hidden in the beautiful table that combines wood and black stone, and a Lutron lighting control system rounds out the full system.

Grupo PSA also installed a distributed audio solution in the employee lounge, with Bose Professional DesignMax loudspeakers located on the outdoor terrace, in the office work area, and the elevator corridors, providing employees and guests with an ambiance of relaxing music. Completing the solution, a PM4250N amplifier powers the audio processing and a ControlSpace CC-64 offers a simple and logical sound system interface.

Global business partners now communicate with Grupo PSA easily and clearly and are impressed by what they are able to see and hear, even when participants are thousands of miles away.

Employee satisfaction remains high amongst all meeting space users with the elegant design and easy-to-use, integrated unified communications system. Employees can connect their tablet or laptop and choose the video conferencing platform they prefer. In as few as three clicks, they are online and connected with clients in Asia, North America, or Europe.

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