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LG’s 77″ transparent OLED TV is available for preorder for $60,000

LG's 4K TV can toggle between transparent and opaque modes

Nearly a full year after its reveal, LG’s OLED T transparent 4K OLED TV is now available for preorder at the eye-watering price of $60,000. The last time we saw the OLED T was at CES 2024, where the model’s transparent technology turned heads. The 77″ TV can run in a fully-transparent mode for ambiance, or a contrast screen can be lowered to create  to an opaque mode for a more traditional viewing experience. A Zero Connect Box keeps the TV fully wireless, the TV comes standard with Dolby Vision and Dolby Atmos.

Another nifty trick up the OLED T’s sleeve is the T Bar, a strip of screen at the bottom of the display that can display desired information such as sports scores in a ticker-like fashion wile the main display is occupied with something else. The OLED T runs on LG’s Alpha 11 Al Processor 4K, which the company claims is four times more powerful than its previous generation. A bottom shelf is included with the TV, while optional side shelves are also available.

The LG OLED T 4K is available now for preorder via LG’s website and select retailers. LG says preorders are expected to begin shipping the week of January 16, 2025.

The following was originally published January 10, 2024: 

While we’ve already seen footage of LG’s OLED Signature T directly from LG, flatpanelshd has uploaded video of the upcoming transparent TV doing its thing directly from CES’ show floor. This gives a glimpse of the TV shifting from its fully transparent setting that could be utilized during its “always on” mode to a more traditional looking TV via a mechanical backplate, and back again.

 

The following was originally published January 10, 2024: 

LG has been developing transparent OLED panels for quite some time, but the debut of the OLED Signature T TV at this year’s CES is the first ready-for-home product to incorporate the technology. Utilizing a transparent 4K OLED panel backed by a layer of contrast film, the 77″ TV’s transparency can be manually adjusted from opaque to clear at will, while a Zero Connect box keeps the whole display completely wireless.

WATCH: Immersive, transparent OLED conferencing displays coming soon

To help take advantage of the transparent display, the OLED Signature T runs a new version of LG’s webOS interface to keep things organized, along with a T-Bar display at the bottom of the screen that can display local weather or news alerts while the screen remains transparent.

The TV also has an “always on” feature that allows for the showcasing of digital art or photos while the rest of the display “practically invisible when turned off” for “a sense of openness,” according to LG.

While LG has confirmed that the OLED Signature T will be available for purchase, a retail date or price has not been provided yet. The company says it is still deciding on whether or not the TV will be available on its own, or only bundled with the decorative stand it was displayed with at CES.

 

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