Post Type news_article

The sound, video and lighting systems are all essential to the Ministry of Sound's mission of entertaining the club-going public.In a country where an

Many small-business owners are a little uncomfortable with sales and marketing. Frightened, even. Designing a system is a quiet, peaceful activity, but

* Increased volume: Give a price cut in exchange for a larger order.* Additional items or services: Give a price cut in exchange for the customer giving

Before any sales call or negotiation, you should have an idea of value: How much is what you are selling worth in the real world? Also, know as much...

In the war of sales, your best soldiers are your sales reps. Your compensation plan should motivate them to fight the most profitable battles, not the

Would you be terribly surprised if I told you I am often disappointed and sometimes shocked by what I read in the press?There are fewer clearer examples

With new sensor technology and lower costs, security systems can protect premises better than ever before. Each year, the number of input devices for

Factory support is often promised as a catchall category. If everyone provides it, why is it different with each company? Probably because there is no

The sale is made, but the war is not won. Without after-sale follow-up, your clients are vulnerable to sneak attacks by more responsive competitors. After

A well-written proposal is your best campaign for winning a project from your competitors. If ability to do the technical work were the only factor determining

Anytime you can attack sales with more than one wave of "soldiers," you're increasing your chances of increasing your profits. Which is one reason selling

To be the best salesperson you can be, you need some basic training. This profile tests your sales skills so you can focus that training efficiently.

Here are some of the leading causes of customer frustration and anger. As you ponder this list, ask yourself what steps you could take to prevent these

One of the most important tools we can keep in our tool box is a VOM (volt-ohm-milliampmeter) or, in today's terms, a multimeter. Multimeters are used

With your handy program book as your tarot deck, you can plan your future at NSCA '97. Based on official trade show hours, we have less than three minutes

The careers of Sabine and Knudsen, 30 years apart, show the origins and course of acoustical consulting in America.In 1931, the Chicago-based Institute

The NSCA board has been selfish, but remember who we are. We are all sizes of systems contractors from all over North America doing a wide range of electronic

Trade associations serve as role models to the world. You don't have to listen very hard to hear people complain about the lack of pride, cooperation

The NSCA Expo offers everything from seminars to sound products and a little Charlotte fun. It seems we were just on the East coast, but it's been four

It's funny to see how people react to a bad sound system in, say, an airport; after a while, no one even listens any more. The announcer could be...

Many magical feats are done with mirrors. At the Lance Burton Theater, home of magician Lance Burton, at the Monte Carlo Resort and Casino in Las Vegas,

Like those in search of ultimate knowledge from a Tibetan guru, facility managers, audio designers, contractors and engineers come from everywhere to

Charles W. Dale, Ed.D., Basic Electricity & DC Circuits, Prompt Publications (an imprint of Howard W. Sams), 1995, x + 901 pp., paper, $34.95. Cletus

An engaging, high-quality and nonthreatening worship style integrating music and drama helps Perimeter Church in Duluth, GA, fulfill its mission of attracting

Throughout history, humans have sought to protect their life, property and possessions. In early societies, guards, watchdogs, traps and even noisemakers

The word that best describes the audio system at the new Lee Greenwood Theater is one not always at the top of the list when one is discussing sound...

Electroacoustic feedback suppression is the key to increasing sound-reinforcement system performance. Electroacoustic feedback is caused by excessive

"When it all plays, it's monumentally huge. So says David Hatmaker of "Festival of Fools," a 28-minute stage show at Disneyland that uses one of his latest

The new Oakdale Theatre in Wallingford, CT, serves as an excellent example of the multiple challenges of modern sound-reinforcement system design. The

School days - football games, homework, school plays and the prom. And do you remember how much feedback the principal would get during his speeches at

Application features appear in all our trade magazines; they fill several annual issues of this one; they're quite popular with both readers and the publications.

Contractors and system integrators face the difficult task of maintaining a safe working and installation environment at all times, but if their equipment

Ted Tate, Just Sell It! Selling Skills for Small Business Owners, John Wiley & Sons, 1997; 224 pp; $24.95, hardcover; $14.95, paperbackI'm a nuts and

For those of you who don't know me, until 1990, I was the president of a large burglar and fire alarm company. I did it for more than 17...

Microphones often need to be placed in far from ideal positions for recording and live-sound reinforcement. For example, during live performances, miniature

The purpose of a concert hall is to provide beautiful music. If the hall presents striking architecture and makes the hall's owners a mint of money in

The study of theater sound is much like the study of old paintings, with schools of presentation from mini-malist to spectacular. Each work involves a

I have some bad news. Although it may be true that you've mixed at the House of Blues, B.B. King's, the Roxy, the Whiskey, the Derby, the Viper Room...